IFS Launches Out-of-Home Campaign Supported by Partner JCDecaux
Thursday, 24 September 2020
Over the next four weeks, fifty bus shelters across Singapore will showcase the educational values of the International French School (Singapore) (IFS) with a series of posters. This brand-boosting communication campaign is being made possible thanks to the support of our key corporate partner, the French company JCDecaux
JCDecaux is the world’s number one outdoor advertising company specialising in creative outdoor media campaigns that can be seen across premium ad sites in Singapore. JCDecaux was founded in 1964 by Mr Jean-Claude Decaux, one of France’s foremost entrepreneurs and the inventor of the street furniture concept.
Dynamic and inspiring, the poster campaign aims to promote the new IFS name and brand values. IFS aims to attract the interest of passers-by with three distinct on-brand catchphrases: “Open to Creativity”, “Open to Differences” and “Open to Curiosity”.
Commenting on the IFS, JCDecaux campaign and partnership, Evlyn Yang, Managing Director of JCDecaux Singapore said “We are pleased to partner with IFS as part of our ongoing initiatives to support French culture and education. This opportunity to play a part in nurturing innovation is invaluable and we look forward to working with more like-minded organisations in future.”
The poster campaign follows and supports the rebranding and name change of IFS in February 2020. Already boasting an international student population of over 60 nationalities, IFS aims to promote French education and a multilingual educational programme for international families living in Singapore.
Mr Christian Soulard, IFS Principal commented, “Since its opening, IFS has been able to count on the support and generosity of individuals and companies to help it provide an ever-higher standard of international education at an affordable price and maintain its reputation as one of Singapore’s top international schools. This partnership with JCDecaux is the latest in a long line of collaborations with French companies in the region.”
To learn more about how to support IFS, click here.
IFS, formerly the Lycée Français de Singapour, is a top private international school in Singapore certified by the French Ministry of Education. Operational for over 50 years, IFS delivers a unique multilingual French-English education for international students aged 2 to 18.